If you can’t link your work to your customers goals, you’re replaceable.
Growth happens when your conversations align with what matters most to your customers.
- Emilie Bastrup, Co-Founder, Growth Debunked
Whether you're serving customers, leading teams, or building a company, you’re facing the same challenge from different angles.
We support you from exactly where you stand.
Transform Customer Conversations into Predictable Value.
Stop getting stuck in reactive support and feature explanations. Learn how to reframe every interaction around the strategic business outcomes your customers actually care about. Gain the tools to proactively identify expansion opportunities, accelerate adoption, and turn renewals into foregone conclusions by delivering unmistakable, measurable value.
Operationalise Value: Turn Post Sales into Your Revenue Engine.
The traditional GTM playbook is broken, leading to unpredictable churn and wasted resources. Discover how to move your Customer Success and Revenue teams beyond reactive tasks to become proactive drivers of Net Revenue Retention (NRR).
Align your entire organisation around the measurable value delivered to your customers for scalable, predictable growth.
Build a Scalable Foundation: Value-Driven from Day One.
Avoid the common trap of building features nobody pays for. Learn the essential, early-stage principles of value-first engagement to achieve genuine Product-Market Fit faster. Get a clear roadmap to secure initial traction, minimize early customer churn, and build a resilient business model that scales efficiently by consistently delivering measurable customer value.
Meet the amazing co-founders behind Growth Debunked
Growth Debunked was founded on a simple, yet profound principle: true growth comes from delivering unmistakable customer value, not just chasing metrics.
We bring together deep expertise in customer success and cutting-edge AI product development to help businesses like yours transform their approach.
Our mission is to equip you with the strategies and tools to align your entire organization around what truly matters to your customers, ensuring sustainable, impactful growth.
Emilie BASTRUP, MSc
SUCCESS PARTNER
Cyril COSTE, MBA
AI PRODUCT PARTNER
What Customers Are Saying About Us
"I recently attended a session hosted by Emilie and it was an incredibly valuable experience for me as a small business owner. The session offered clear, strategic insights into customer‑centric growth and helped me think differently about how I communicate value to clients, shifting the focus away from traditional metrics toward what truly matters to customers. Emilie's approach was practical, thought‑provoking, and delivered in a way that felt genuinely supportive and empowering. I left the session with actionable ideas that I can start implementing right away to grow my business with confidence.Thank you so much Emilie"
Jenny D.P., Founder
"Feeling stuck in your growing business is never a nice feeling. And as a soloprenerworking through that stage can feel lonely and isolating— especially if your brain doesn’t hold strategising as a top trait. Emilie stepped in and within one session, she provided clarity and structure that felt like a weight being lifted off my shoulders! No words could describe my relief at having such an insightful, intelligent, warm thinking partner and guide. I try value and respect her intuition and incredible knowledge that she brings and would highly recommend her to any start up especially for the structure she will give. It’s made an immense difference to me!"
Chantelle S., CEO & Founder - The Thrivewell Hub
Emilie is simply outstanding. She has a rare ability to take complex, often over-complicated concepts and distil them into clear, human, and highly actionable insights that are easy to understand and compelling to implement. Her depth of expertise in customer success, retention, and selling through service is exceptional. As a highly values-led entrepreneur, I found Emilie’s ability to distil over 20 years of sales experience into a clear, ethical, and human approach to selling both refreshing and eye-opening. It completely reframed how selling can feel when it is rooted in service, trust, and genuine customer benefit. Emilie is an invaluable asset to any organisation that wants to build meaningful, long-term customer relationships while driving sustainable growth.
Marcela A., Founder
Ready to feel confident and grounded in every customer conversation?
What You Can Expect From The Executive Conversation Mastery Program
BEFORE The Program:
- Scrambling to get air time with decision makers…
- Customers cutting your meetings off early
- Walking away feeling that your value story didn't land
- Feeling like you constantly have to defend your product against budget cuts, no matter how hard you work
AFTER The Program:
- Understand EXACTLY what your customer cares about
- Speak your customers' language fluently
- Connect your solution to your customers' top priorities
- Become the strategic partner they can't work without
The 'No-Code, AI-Driven' Shortcut To Launching Your MVP In DAYS
(Before Your Competitors Even Finish Their Business Plan!)
Discover the 5-Step 'FASTR MVP Blueprint' that forces your big idea into a profitable, production-ready app—all without writing a single line of code! (See the secret steps below...)
Stop guessing:
validate for profit
Stop wasting time and money on ideas nobody wants!
This step is your 'Market Proof' machine. We'll show you how to rip through user research, pin down EXACTLY what your audience craves (not what you think they want), and kill off bad ideas FAST. No coding, just crystal-clear validation that guarantees your next move is profitable.
build smarter: ai automation blueprints
We'll show you how to design your entire user experience with an automation-first mindset. This isn't just about pretty pictures; it's about creating an intelligent, self-optimizing machine that saves you TENS of thousands in development costs and delivers a smoother experience for your users!
deploy in days:
ai powered creation
Imagine having your functional, money-making MVP live and collecting data in just days. We harness the raw power of Google AI, n8n, and even ClickFunnels to assemble your vision, integrating bleeding-edge AI features from the start. ZERO traditional coding, ALL results. This is how you outmaneuver the competition.
grow explosively:
intelligent scaling
Your MVP isn't just a product; it's a living, breathing cash register. We'll turn it into a self-optimizing growth engine with AI-driven insights and automated A/B tests that constantly maximize your conversions and profit. This isn't just scaling; it's building a perpetually improving revenue machine!