At Growth Debunked, we believe that scaling isn't just about revenue growth: it’s about achieving sustainable, profitable growth.
Co-founded by Emilie Bastrup, a Customer Sales and Service Expert, and Cyril Coste, a Product Management Expert, Growth Debunked is dedicated to helping scaling SaaS founders and executives break through revenue plateaus to unlock new levels of profitability.


We empower SaaS leaders with clear, actionable insights into individual customer profitability, segmentation, and operational efficiency. By challenging the myths surrounding SaaS growth, we provide data-driven, customer centric strategies to turn aspirations into tangible success.
We help B2B Tech companies scale by focusing on individual customer profitability and growth potential. Our evidence-based strategies empower clients to make informed decisions that lead to long-term success. Additionally, we transform customer-facing teams into trusted advisors, enhancing their ability to communicate value and achieve better business outcomes, resulting in sustainable growth.
We assist small B2B businesses in navigating the complexities of launching new products and managing large enterprise customers. Our fractional services provide both coaching and hands-on support to accelerate growth and help you achieve your goals effectively.
We support B2B tech startups with over $5MM ARR ready to advance to the next level. Our services focus on identifying key financial and customer metrics, developing granular customer segmentation, and transforming your team into strategic partners for effective customer growth strategies.
We help medium and large companies enhance performance across units, regions, or product lines by diagnosing growth barriers and validating granular customer segmentation. We also equip customer-facing teams with the skills to confidently implement effective migration strategies.
Unlock your SaaS potential with Growth Debunked! Unlike traditional consulting firms that offer generic advice, we are committed to scaling your business profitably. If you're serious about execution and eager to learn, we invite you to partner with us. Our tailored consulting and advisory model, alongside our e-learning courses and community, empower you and your teams with actionable insights and collaborative solutions that drive results.